Full Story: Bloomberg BusinessWeek [via Imposing Headlines]
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| Swampy: Disney's new creation for iPhones |
Disney's Swampy is going to be the next hot games for the Apple iPhones. Living in an underground sewer, the googly-eyed reptile likes to lounge around in his subterranean bathtub while he scrubs his back with a brush.
Players will love to swipe their fingers across an iPhone screen to guide water into his tub while dodging toxic sludge and collecting rubber duckies as prizes.
With the 99¢ app, also available for the iPad, Disney is attempting to do something it has never done before: spin a multimillion-dollar franchise out of a character that made his debut on a 3.5-inch screen.
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